Tag Archives: Marketing

Redefining sales: UM-Flint's new competitive sales team launches career paths and new course

The University of Michigan-Flint sales team includes members Ja’Ron Lee, Kateryna Dzhevaga, Audrey Warren, Alaina Smotherman and lecturer IV Daniel Lake—celebrates its first competition success at Saginaw Valley State University, Oct.11-12.

Let's face it–salespeople often face negative stereotypes. When people think of a salesperson, they may picture someone constantly pressuring them to buy a product or service. And while that perception can sometimes hold true, Daniel Lake, lecturer IV of marketing at the University of Michigan-Flint's School of Management, is shifting his students' perspectives on what[…]

Q & A: UM-Flint Marketing Professor on the Future of Technology and Shopping

UM-Flint associate professor of marketing Sy Banerjee uses his smart phone while shopping.

With smart phones and tablets now commonplace, is technology changing how people shop? Is it changing how retailers reach out to shoppers? Syagnik Banerjee, an associate professor of marketing at the University of Michigan-Flint who specializes in mobile and interactive marketing, delves into the latest trends in this interview with UM-Flint staff writer Robert Gold.