Giving Blueday a Success for UM-Flint

December 4, 2014 1:57 pm UM-Flint News

UM-Flint scholarship recipient Rachel Rosa

Giving Blueday was the first university-wide day of giving at the UM-Flint. In the 24 hour period, the generosity of UM-Flint supporters created the largest one-day online fundraising effort in the university's history, over $15,000!

Q & A: UM-Flint Marketing Professor on the Future of Technology and Shopping

November 24, 2014 7:58 pm UM-Flint News

UM-Flint associate professor of marketing Sy Banerjee uses his smart phone while shopping.

With smart phones and tablets now commonplace, is technology changing how people shop? Is it changing how retailers reach out to shoppers? Syagnik Banerjee, an associate professor of marketing at the University of Michigan-Flint who specializes in mobile and interactive marketing, delves into the latest trends in this interview with UM-Flint staff writer Robert Gold.