On Tuesday, November 28 the University of Michigan-Flint will once again put its own maize and blue spin on Giving Tuesday, a global day of philanthropy and giving that falls each year on the Tuesday after Thanksgiving.
Giving Blueday—a time to celebrate and support what you love about the University of Michigan-Flint—marks its fourth year this year. The University of Michigan campuses in Ann Arbor and Dearborn also participate.
“Giving Blueday is significant in that it gives our alumni, faculty, staff, students, and friends the chance to support and impact the schools, programs, units, and scholarships which they feel are most important,” said Jay Nussel, the Director of Development at UM-Flint. “Each year, I’m amazed and impressed with support and enthusiasm our colleagues and friends display for UM-Flint, and I’m sure this year will be no different.”
On last year’s Giving Blueday, the university raised almost $20,000 and had a 200% increase in social media activity. The gifts were spread out across campus, benefiting different majors, schools, and individual departments, programs, initiatives, and scholarships.
“The majority of the gifts to UM-Flint on Giving Blueday are within the $5 to $150 range, but it’s not the size of the gift that matters,” Nussel said. “It’s all of us coming together to support our students. Many people making small gifts can add up to make a big impact.”
“And Giving Blueday is fueled by social media,” added Nussel. “So even if you can’t make a gift at this time, you can help by sharing and engaging with us on Facebook, Twitter, and Instagram. Your enthusiasm can inspire others.”
When making a donation, those who give can designate what school, department, or other entity should receive the funds. Within this designation, the donor can select an area or areas of highest need.
Stay connected with UM-Flint on Facebook, Twitter, and Instagram using the #GivingBlueday and #UMFlint hashtags for interactive social media content, challenges, and real-time updates throughout the day on November, 28.
Bill is a communications specialist in the Office of University Communications & Marketing.