Tag Archives: robert gold
Q & A: UM-Flint Marketing Professor on the Future of Technology and Shopping
With smart phones and tablets now commonplace, is technology changing how people shop? Is it changing how retailers reach out to shoppers? Syagnik Banerjee, an associate professor of marketing at the University of Michigan-Flint who specializes in mobile and interactive marketing, delves into the latest trends in this interview with UM-Flint staff writer Robert Gold.