Tag Archives: cyber monday

Q & A: UM-Flint Marketing Professor on the Future of Technology and Shopping

UM-Flint associate professor of marketing Sy Banerjee uses his smart phone while shopping.

With smart phones and tablets now commonplace, is technology changing how people shop? Is it changing how retailers reach out to shoppers? Syagnik Banerjee, an associate professor of marketing at the University of Michigan-Flint who specializes in mobile and interactive marketing, delves into the latest trends in this interview with UM-Flint staff writer Robert Gold.